What it does
FitShare is a market share analysis tool. Instead of survey-based guessing, it shows how share is moving, using aggregated, de-identified market data.
Key Capabilities
Share by region/local & territory
Source of volume/loss analysis
Market shift analysis
Point-change over time
Monthly refresh
Viking Oracle Q&A integration
Who it's for
Brand Managers, Commercial Operations, Market Access Teams
Why it's different
Unlike claims data which lags by months, or surveys which rely on recall, FitShare is built on aggregated, de-identified market data refreshed monthly.
How teams use it
1
Competitive Intelligence
Which competitor is capturing your switch volume?
- •Identify source of volume loss by brand and fit type
- •See share shifts at the regional and territory level
2
Product Mix Strategy
Are you losing share in one area of your business while winning in another?
- •Break down share movement by fit type mix
- •Identify where product strategy is working and where it isn't
3
Market Velocity
Where are the biggest market shifts in the last 30 days?
- •Detect early movement before competitors react
- •Monthly-refreshed data from aggregated market activity