• Comprehensive data aggregation for the entire industry.
• Cleaned, maintained, and updated for accuracy and usability.
• Supports clients requiring a broad market overview.

Subsets of VIKING VAULT

For clients with targeted needs, Viking Vault subsets provide focused data solutions:

• Viking Mindscape (Behavior Data): Detailed insights into customer behaviors, patterns, and trends.
• Viking Fuel (Consumption Data): Focused metrics across product categories for consumption analysis.
• Viking Pulse (Real-Time Data): Up-to-the-minute data for tracking rapid market movements.
• Viking Halo (Competitive Data): Insights on competitor positioning, market share, and strategies.
• Viking Core (Segment-Specific Data): Custom data slices tailored to targeted demographics or regions.